• Every email sent to a potential or current customer or to a group of people could be considered email marketing.
  • Making a proper email marketing strategy is very vital.
  • Email marketing is one of the most effective online marketing tactic.
  • An exact return on investment can be tracked and has proven to be high when done properly.
  • Email marketing is significantly cheaper and faster than traditional mail, mainly because of the high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing, and mailing.


  • Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.
  • Mobile Marketing is any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
  • Preparing clear mobile marketing strategy is very essential.

Students will be trained on

  • Types of Email Marketing
  • Creating E-Mail template-call-to-action
  • Mail Chimp tool for Email Marketing
  • Collecting Emails for E-Mail Marketing
  • How to send bulk email with your own Mail server
  • How to create Newsletter