GOOGLE ANALYTICS

Google Analytics Certification course is a course offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures the conversions and sales.

The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is most widely used website statistics service.

  • User interface of website visitors or organic website traffic and advertising platforms gives you great data, but this is only half of the story,
  • To paint the full picture of the conversion or final goal process, you need to get a feel for who these users are and what they are doing after they click on your ad or when they visit your site.
  • Google Analytics is a great resource for getting the other half of the story. Here, you will walk through the audience or traffic intent or behaviour using analytics reports.
  • It will not only detail the report setup, but discuss takeaways and how to implement findings.

Students are trained on

  • Google Analytics for beginners
  • Advanced level Analytics
  • How to integrate your website with Google Analytics?
  • How to integrate your Ad campaign with Google Analytics?
  • How to check your website performance (website analysis)?
  • How to create Dashboards, reports and custom reports?