SEO- Search Engine Optimization
What is SEO?
SEO is short for Search Engine Optimization. In simple words, SEO is the process of getting your own website, video or other media to be more visible in search engine results.
This means that when users search words related to your business or product in search engines like Google or Bing, with good SEO your website will be more visible to users. This will drive more traffic and eventually more sales and conversions.
The most used and popular search engine is Google Search. At our digital marketing institute NIDM Koramangala, we focus on Google SEO.
Let us get a better understanding of SEO now with illustrations and examples.
Example of Good SEO
Let us see the example here. The user has searched “best drones for backpackers” on Google. (Note that the first two website results are ads.)
The website travelslife.org appears as the first SEO result. The search term appears as a keyword in the title. That is the search result matches the search term perfectly. This means the result is exactly what the user is looking for. When your own business website ranks like this for searches you want to appear for, you will get a higher number of clicks to the website and eventually higher sales as well.
Scope of SEO
SEO is the best way to drive organic traffic to your website. It is a very important aspect of digital marketing and has a lot of a vast number of topics within it like SEO content writing, keyword optimization and research, backlinking, technical SEO, etc.