SEO is short for Search Engine Optimization. In simple words, SEO is the process of getting your own website, video or other media to be more visible in search engine results.
This means that when users search words related to your business or product in search engines like Google or Bing, with good SEO your website will be more visible to users. This will drive more traffic and eventually more sales and conversions.
The most used and popular search engine is Google Search. At our digital marketing institute NIDM Koramangala, we focus on Google SEO.
Let us get a better understanding of SEO now with illustrations and examples.